WASSHA is a Japanese company providing solar electricity-based lighting systems to underprivileged communities in Sub-Saharan Africa. They provide LED lantern rental services for low-income people (micro-business owners and households) who live in villages that are not connected to the grid or have no ready source of light. Their asset financing and rental model ensures there is no upfront capital requirement for its customers, allowing users to double their income by extending business hours and activity.