Peetachai (Neil) is CEO and co-founder of Jasberry, a social enterprise that was established with a mission to alleviate the problem of poverty among Thai farmers. Founded in 2011, Jasberry solves the problem of farmer poverty through innovative organic products with a global appeal under the brand Jasberry®. Jasberry currently works with over 2,500 small-scale farmers’ households in the Northeastern part of Thailand, impacting over 12,000 lives, helping them to increase their income multiple times by managing the entire agricultural value chain.

Jasberry has been recognized globally for its third-party verified social impact. Some of the awards they have won include: Winner of the Chivas Venture 2017 for best social enterprise in the world, ‘Spark the Fire’ Champion at Global Entrepreneurship Summit 2016, and Grand Prize Winner at DBS-NUS Social Venture Challenge Asia 2016.