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Unreasonable Fellows

Kate Hofman

Founder at GrowUp Farms

Kate is an Unreasonable Fellow and Mentor. Kate has participated in 2 programs, including Unreasonable Impact UK & Europe 2022 (Feb - Apr), and has advised over 24 Unreasonable companies.
Kate Hofman is the founder of GrowUp, a certified B Corp. Her commitment to sustainability and innovation won her Sustainability Entrepreneur and Equity-Backed Entrepreneur at the 2023 Great British Entrepreneur Awards, and Sustainability Leader of the Year at the UK Green Business Awards 2024. Embodying purpose-driven entrepreneurship, Kate's leadership has propelled GrowUp into an award-winning vertical farming business powered entirely by renewable energy.
 
GrowUp was the first vertical farm to introduce a branded salad into supermarkets in the UK, with their Unbeleafable range in Tesco and Fresh Leaf Co. in Iceland and SPAR. With over £100m raised, GrowUp is helping to lead the way in building a resilient and sustainable food system.
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