Juan Pablo Cerda has a strong background and experience in Operations & Trading for physical commodities, working for companies like BP, Shell and ED&F MAN. He founded and exited a successful consultancy focused on advising large corporates on their go-to-market strategy for 100% renewable energy. During this time he noticed a gap in the market to apply smart technology to simplify the process of contracting renewable energy directly from wind and solar farms for the corporate sector. This is why he founded Zeigo, a tech platform that makes the process of contracting energy directly from wind and solar farms, simple, efficient and cost-effective.