Huue is creating the next generation of sustainable dyes for the industries that are integral to a sustainable future. About 200,000 tons of mainly petrochemical-based dyes (worth 1 billion USD) are lost annually to effluent due to inefficient dyeing and finishing processes. Huue provides a cost-effective, resource-efficient, sustainable dyeing alternative. Rather than petrochemicals, Huue uses biotechnology & green chemistry to create drop-in, high performing colors with a lower carbon footprint.