Meet an Unreasonable Venture
Houdini Sportswear
Trailblazing sustainable innovation toward a regenerative outdoor industry
Notable Achievements
- Outstanding customer satisfaction with 93% of customers rating Houdini 4+ stars.
- 87% of Houdini's products are circular by design. The goal is a 100% circular eco system by 2030, including production and consumption.
- Empowering our users to #LiveLargeWithLess. Average use of a Houdini garment is 1287 days (western average is 10, global average is 160)
Currently Operating in 34 Regions
Press Mentions
June 24, 2024
EU parties must stand by the European Green Deal - Climate-KIC
EU parties are urged to support the European Green Deal to combat climate change. The deal aims to reduce greenhouse gas emissions and transition to a more sustainable economy. It is crucial for...
Read on Daily Express News Today »
May 4, 2024
Sportswear Brand Houdini Wants Clothes to Be Consumers' 'Companions'
Houdini, a sportswear brand, aims to create sustainable clothing by using recycled and biodegradable materials. Their innovative approach focuses on reducing waste and environmental impact in the...
Read on Yahoo »
December 19, 2023
Houdini Sportswear supports sustainable innovation with its new products – Sport Marketing News - Breaking Latest ...
Houdini Sportswear is promoting sustainable innovation with its new products. The Swedish brand is using recycled and biodegradable materials to create eco-friendly sportswear, highlighting the...
Read on Breaking Latest News »
December 6, 2023
Houdini amplifies sustainability commitment, partners with Polartec
Houdini Sportswear amplified its sustainability commitment at ISPO, previewing its 2023 Planetary Boundaries Assessment, due in Q1 2024.
Read on SGB Media Online »
October 18, 2023
How Houdini has woven nature into its sportswear business model
Swedish outdoor clothing brand Houdini is leading the way in sustainable fashion by implementing a circular business model. They focus on repairing, reusing, and recycling their products, reducing...
Read on Reuters »September 18, 2023
Houdini Sportswear Expands Circularity Platform, Opens "Houdini Circle", First Retail Concept Offering Rental, Repair, Subscription, Trade-In and Pre-Loved Apparel
Customers may choose how they access their garments, including renting apparel, subscribing to garments, as well as purchasing new, second hand or exclusive remade pieces and trading in garments...
Read on PRNewswire »More Ventures in Energy & Environment
Get the Unreasonable Newsletter
Get monthly updates on Houdini Sportswear and over 402 other ventures working to solve the world's toughest problems.