Developing the world’s first vegan chicken using peanut protein as a primary ingredient

Astrid Prajogo

Founder & CEO at Haofood

More about Astrid »
Employees 1–5
Headquarters Shanghai, Shanghai, China
Haofood is a modern Asian plant-based food company inspired by rich Asian culinary traditions, utilising cutting-edge food & bio technology to craft tasty, healthier, cleaner from additive, and sustainable high-protein, high-fibre products. They are filling a gap in the UK market, where demand for both plant-based and Asian foods is growing, yet there is a lack of high-quality Asian-inspired plant-based options. Their product range includes plant-based dumplings, tempeh-based items, and clean-label plant-based chicken and duck with Asian flavours.

Notable Achievements

  • Become first company from Asia that innovates with clean label products: no additives, no preservatives, no artificial ingredients.
  • Closed seed round of $3.5M in April 2022. Investors include Rich Products Ventures, Big Idea Ventures, and Monde Nissin CEO, Henry Soesanto.

Currently Operating in Two Regions

Press Mentions

December 19, 2023

Unlocking the Future of Food Safety Through Clean-Label Proteins

Read on Asia Food Journal »

October 26, 2023

Clean and clear: China’s Haofood optimistic about plant-based growth despite dwindling hype

Read on foodnavigator-asia.com »

July 11, 2023

DUG Potato Milk to Launch in China in Collaboration With Haofood - vegconomist - the vegan business magazine

Read on vegconomist - the vegan business magazine »

July 7, 2023

Veg of Lund signs letter of intent to sell its DUG potato based dairy alternatives in China

Read on PotatoPro »

April 25, 2023

Plant-based and clean label: China’s Haofood targets the increasingly label-sensitive consumer with latest NPD

Read on foodnavigator-asia.com »

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