EM3 AgriServices brings expensive farming technology to farmers on a pay-for-use basis helping small-scale farmers keep up with globalization and advances in agriculture tech. It does so through its farming-as-a-service platform, Samadhan, which deploys an app, physical call centers, and human representatives that interact with its largely offline consumer base. Each center is equipped to handle a comprehensive suite of basic and precision farm operations throughout the entire crop production cycle: land preparation, sowing/transplanting, crop management, harvesting, and post-harvest farm management. Farmers can easily reach EM3 to book their services, monitor the work being done on their fields, and manage all transactions through Samadhan. EM3’s is expanding to more provinces in India, and it has also partnered with local governments and leading Indian and global equipment manufacturers.